Brand Identity, layout, typography, illustration, pattern design, motion graphics

Bang Up to the Elephant is a new restaurant in the Capitol Hill neighborhood of Denver with a Caribbean theme and vibrant tropical ambience that is highly Instagrammed by its goers. Their website says to “settle into a tropical postcard moment” with a full-service restaurant and bar energized with local entertainment, breakfast, lunch, diner and happy hour and late-night offerings. The brand needed an update from their “Cheeseburger in Paradise” branding to a downtown social media- conscious vibe.

Brand Identity

Bang Up to the Elephant’s old branding and logo, while fun and cartoon-y, was a little too juvenile for it’s social media-conscious clientele. The update is inspired by retro 80s futurism, and combined with vector line art icons, is a better fit for the highly-Instagrammed restaurant.

Menu Layout

Icon Illustration and Pattern Design

Preliminary Sketches

Exploration of icons