Brand Identity, illustration, package design, web design, motion graphics

You Are Amazing is an ethically-minded line of beauty products sold at Target that includes everything from a body mist to a two-in-one body scrub and wash. Their sweet florally and fruity scents leave you smelling great out of the shower. Even sweeter is the brand's mission to inspire young women in a partnership with Girl Up. For each skin-loving product purchased, a leadership and development opportunity is donated to empower women to change the world.

Brand Identity

You Are Amazing’s sweet and florally scents inspired me to create packaging that was unabashedly playful and girly but not too saccharine. That led me to create illustrations and choose typography that evoked playful and graphic illustrations from the sixties and inspired by sixties sitcoms like That Girl and I dream of Genie. The color scheme is also inspired by this era, with mod pinks and nudes. Their branding before, while colorful and eye-catching, looked like every other beauty brand at Target and didn’t stand out against the other colorful bottles on the shelves. By incorporating fun illustrations and sixties themed typography and color, the packaging isn’t like anything else in the megastore.

Pattern and Icons

I created a system of fun and playful icons for the brand that appeal to women of all ages, but still evokes a sense of childlike playfulness and fun. The icons and color scheme are inspired by sixties children’s book illustrations and sitcoms from the sixties. The playful and girly patterns were created for use on the packaging and for the You Are Amazing Website.

Packaging

Web and Digital Design

Website landing page and web ads

Preliminary work